Monday, 6 October 2008

Niko Bellic In The Times

Looks like English newspaper The Times , decided to use Niko Bellic in their new advertisement campaign to boost sales and relate to the younger readers. To attract the most attention, adverts could be seen all over the public transport including the very newspaper.

East European protagonist of GTA IV was only one of the many people who were featured in the advertisement campaign, but he was used by far the most. The advertisement was very simple and straight to the point. Perhaps The Times wanted to appear as everyone’s newspaper. No matter how old you are or what you are interested in, everyone can find something to their liking in one newspaper.
The Times is a daily national newspaper published in the United Kingdom since 1785 when it was known as The Daily Universal Register. The Times and its sister paper The Sunday Times are published by Times Newspapers Limited, a subsidiary of News International.

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